Luke Flaherty wants to buy an electric drill for some jobs around his home. Deciding that all such drills are similar, he reads all the advertisements in his Sunday paper in search of the best price. For Luke, these drills are a(n)
A. heterogeneous shopping product.
B. homogeneous shopping product.
C. specialty product.
D. staple product.
E. emergency product.
Answer: B
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Which communication goal relates to educating a particular public?
A) to build mutual understanding B) to motivate C) to persuade D) to inform
To close a sale more effectively, it helps to look at the value proposition:
A) from the customer's point of view B) from the competition's point of view C) as a made-up concept D) as the objective to reach for E) to determine which type of close to use
When Kevin's Healthy-and-Good-for-You Fruit Juice Company acts on its own to promote the fruit juice industry as a whole, the company is practicing
A. cooperative action. B. public relations. C. competitive aggression. D. voluntary cooptation. E. competitive pacification.
The period during which the insured is making annuity payments to the insurer is the:
A) retirement period B) deferral period C) accumulation period D) liquidation period