Messages that try to convince the audience to consider then purchase products and services are called what?

A) Direct messages
B) Indirect messages
C) Business messages
D) Persuasive business messages
E) Marketing and sales messages


Answer: E
Explanation: E) You'll explore two types of persuasive messages: persuasive business messages (those that try to convince audiences to approve new projects, enter into business partnerships, and so on) and marketing and sales messages (those that try to convince audiences to consider and then purchase products and services).

Business

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Pepperdine reported net sales of $8,600 million, net income of $126 million and average accounts receivable of $890 million. Its accounts receivable turnover is:

A. 68.3. B. 9.7. C. 7.1. D. 37.8. E. 51.7.

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Nonsampling errors are frequently attributed to all of the following EXCEPT:

A) the researcher. B) the competition. C) the interviewer. D) the respondent. E) C and D

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Eli's position at Global-Mach involves purchasing complex manufacturing components, making decisions based on technical data, and creating detailed, scientific reports

Although Eli is very effective at his job, he experiences significant difficulty when engaging in communication with the highly sociable salesperson who services the account. When the salesperson wants to discuss personal matters, Eli appears aloof, reserved, and preoccupied. Eli most likely has a(n) ________ communication style. A) emotive B) directive C) reflective D) passive E) supportive

Business

When it comes to the order to follow in content marketing, research shows that the quickest route to building a solid foundation of trust is to lead with user-generated content.

Answer the following statement true (T) or false (F)

Business