Using Schramm’s Model of Mass Communication as a guide, create a numbered list that describes the process flow of an effective pitch letter for a future event. Include the concept of noise and identify its occurrence.

What will be an ideal response?


1. A PR writer crafts a pitch letter with tidbits of information about an upcoming event.
2. The letter travels via the internet to the intended recipient.
3. The recipient is attending a full-day workshop and sees the message during a break, so she is too distracted and busy to respond (noise).
4. That evening while reviewing her email, the recipient responds to the PR writer asking for further information.

Communication & Mass Media

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An advertisement should be able to hold the audience until it has finished presenting the idea and should not be boring. The statement refers to

a) interest. b) subhead. c) desire. d) action.

Communication & Mass Media

Which of the following is true about providing a thesis and previewing main points?

A. Thesis statements are not recommended for informative speeches. B. Thesis statements are not recommended for persuasive speeches where an audience is likely to oppose the position. C. The thesis and preview should not be stated together in a single sentence. D. The thesis and preview should not be stated in two sentences.

Communication & Mass Media

The skills of public speaking spread to large numbers of ordinary

people during the Middle Ages. Indicate whether the statement is true or false

Communication & Mass Media

Many people enjoy hearing accents

Indicate whether the statement is true or false

Communication & Mass Media