As part of Sahlman Seafood’s CSR initiatives at their Nicaraguan operations, what communications tool does it use to promote volunteerism and involvement among their Nicaraguan employees?

a. weekly emails
b. quarterly employee newsletter
c. company website
d. Facebook posts


b. quarterly employee newsletter

Communication & Mass Media

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Ralph tends to view communication as a conduit or a tool for transmitting his ideas to other people. Ralph’s view of communication could be best summed up by which of the following ways of seeing communication?

A. Communication as representation B. Communication as negotiated C. Communication as constitutive D. Communication as constructed

Communication & Mass Media

Vicarious reinforcement occurs when a child learns by ______.

A. constant encouragement from caretakers B. directly imitating the behavior of their peers C. being rewarded for good behavior rather than punished for bad behavior D. observing the consequences of another person’s behavior

Communication & Mass Media

Which of the following is NOT advice you should follow in producing your persuasive messages? 

A. Use testimony, the use of quotes and sources, to bolster your persuasive effort. B. Use reasoning, because full arguments tend to be persuasive. C. Use specific numbers instead of vague words like "many" or "most". D. Use your imagination to make up stories that will convince your audience.

Communication & Mass Media

To gain rapport with their audiences, some comedians

A. go out into the audience to shake hands. B. playfully "insult" some listeners. C. deliberately make mistakes. D. pretend to have stage fright.

Communication & Mass Media