Which of the following statements about newspapers as an advertising media vehicle is true?
A. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers.
B. Consumers view newspapers as their primary source of entertainment.
C. A primary feature of newspapers is that they can survive without any advertising revenue.
D. Newspapers are the primary advertising medium in terms of ad revenue but not in terms of number of advertisers.
E. The popularity of newspapers as an important media vehicle to advertisers has drastically declined because of the competition from the broadcast media.
Answer: A
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The return on assets ratio
a. considers the investment made by all creditors and stockholders. b. is a measure of the liquidity of a company. c. is based on average stockholders' equity as compared to net income for the period. d. reflects investments made only by the creditors of a company.
If the amount of a sales return and allowance is a large proportion of the original sales transaction, the original journal entry is deleted and a new entry to record the smaller sale is recorded
Indicate whether the statement is true or false
Explain the purpose of the Sarbanes-Oxley Act of 2002
What will be an ideal response?
Which of the following costs is irrelevant in making a decision about a special order price if some of the company facilities are currently idle?
a. direct labor b. equipment depreciation c. variable cost of utilities d. opportunity cost of production