The purpose of the screening stage in a new-product development process is to:

a. refine the promotion campaign to be used with the new product.
b. eliminate ideas that are inconsistent with an organization's new-product strategy.
c. identify and eliminate concept tests that might lead to duplication of experiments.
d. set a limit on the number of members allowed to assess the viability of a new-product idea.


ANSWER: b

The screening stage in a new-product development process is used to eliminate ideas that are inconsistent with an organization's new-product strategy or are obviously inappropriate for some other reason.

Business

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Answer the following statement true (T) or false (F)

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Specialty products are consumer products that

A. very few customers want or can afford to buy. B. consumers are willing to search for because they really want them. C. have elastic demand. D. are relatively expensive and purchased only rarely. E. All these answers are correct.

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