Which is the underlying assumption that standardized advertising can be equally effective across cultures?
What will be an ideal response?
- Convergence/homogenization of consumer needs
- Universal emotions of consumers
- Existence of global communities with universal values
- Converging national wealth
- Converging technology
- Global media
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Which of the following CEO responsibilities does NOT correspond with those of public relations professionals?
A) sets overarching strategy and policies B) boosts the reputation of the organization C) focuses on developing key messages D) defends the reputation of the organization
The International Court of Justice (ICJ) has not been an important force in resolving international business disputes. In fact, in its seven-decade history, the ICJ has heard fewer than 200 cases. Which of the following statements regarding the ICJ is NOT true?
a. Only states can be a party to litigation before the ICJ. b. The ICJ only has jurisdiction over states that have agreed to be bound by its decisions. c. The ICJ has no enforcement power. d. The U.S. has agreed to abide by ICJ jurisdiction in all cases.
Which of the following statements about population density and population growth is NOT correct?
A. People everywhere are moving from rural areas to urban areas. B. Population density is important to marketers. C. The population growth rate is higher in the United States than in China. D. In Ethiopia, more than 85 percent of people live in urban areas. E. Population is very spread out in many of the African countries.
Although you are not part of your company's engineering group, you have discovered a major flaw in the company's new paper-thin solar calculator. The calculator adds when the subtract button is pressed if there are more than three figures to the right of the decimal point. Since it is not your area, you should do and say nothing
Indicate whether the statement is true or false