A better understanding of consumer behavior through analytics directly leads to

a. more profits. b. better pricing strategies.
c. reduced advertising costs. d. reduced risk.


b
RATIONALE: A better understanding of consumer behavior through analytics leads to the better use of advertising budgets, more effective pricing strategies, improved forecasting of demand, improved product line management, and increased customer satisfaction and loyalty.

Business

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Actual fixed overhead minus budgeted fixed overhead equals the

a. fixed overhead volume variance. b. fixed overhead spending variance. c. noncontrollable variance. d. controllable variance.

Business

Sharing knowledge and information throughout the organization is important for conserving resources, developing products and services, and thwarting new opportunity creation.

Answer the following statement true (T) or false (F)

Business

Sending an agenda as an e-mail attachment is inappropriate. _________________________

Answer the following statement true (T) or false (F)

Business

A small food store that sells a limited variety of products but remains open well beyond normal business hours is called a convenience store.

Answer the following statement true (T) or false (F)

Business