Bernays used the term opinion leadership to refer to which of the following?
A. leading the public to an opinion with advertising
B. using respected individuals to influence members of the community
C. electing local leaders based on the opinions they promote
D. feeding opinions to the media to lead public opinion
B. using respected individuals to influence members of the community
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What are the roles of the receiver in the communication process?
What will be an ideal response?
What two broad factors should you consider when
evaluating speeches? What will be an ideal response?
Speedy Shoes, an athletic footwear company, provided $80,000 to the Chicago Marathon. The company name will appear on the back of t-shirts provided to marathon participants. Which term describes this PR activity?
a. product endorsement b. corporate sponsorship c. retail placement d. venue sponsorship
Before attempting to write the introduction of a speech, the speaker should prepare the __________.
A. conclusion B. support materials C. transitions D. body