Through the data mining application of ________, marketers target promotional strategies based on the records of which customers have recently purchased certain products

A) customer retention
B) customer loyalty
C) customer acquisition
D) customer abandonment
E) market basket analysis


E

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Among variables that can impact ethical decision making, in which of the following ways are individual characteristics within a person’s control different than those not in one’s control?

a. They are more related to physical location and family. b. They support more positive ethical decisions than negative ones. c. They become less influential on the decision-making process over time. d. They can be further developed through personal initiative.

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The overriding concern of the SEC is that ________

A) all companies have the right to know as soon as possible whether they will need to appear in court B) all public relations practitioners should be the first to receive material information C) all investors have an opportunity to learn about material information as promptly as possible D) management, public relations practitioners, other employees are guaranteed access to material information before outside investors

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Three different tests are used by the Supreme Court as standards in reviewing cases which raise issues of equal protection. What are the three tests? When is each applied? In your opinion, why have different tests been developed?

Business

On May 1, 2010, Cynthia Hendrix bought her home and First Bank recorded its mortgage. On June 24, 2012, Cynthia sold her home to Stanton Gulbrandsen for $250,000. At that time, Cynthia's mortgage was $225,000. Stanton assumed Cynthia's mortgage and gave Second Bank a second mortgage for $225,000. Second Bank did not record its mortgage. On October 12, 2014, Stanton sold the home to Derek Bolger

for $275,000. Bolger took the property subject to the previous mortgages and executed a $275,000 mortgage to Third Bank. Third Bank recorded its mortgage on October 18, 2014. Third Bank knew of the Second Bank mortgage. Assume Derek defaults on his loan, if the property is sold for $200,000 and the mortgage balances are as follows, how much does First Bank get?? First - $215,000 Second - $200,000 Third - $272,000 A)?$200,000 B)?$195,000 C)?One-third of $200,000 D)?One-half of $200,000 because Second Bank didn't record

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