Time Warner runs different divisions specializing in television, music, and publishing. Time Warner is using a(n) ______ strategy.
A. stability
B. defensive
C. diversification
D. differentiation
E. infiltration
C. diversification
Diversification strategy means operating several businesses in order to spread the risk. Major entertainment/media companies follow this strategy.
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A typical marketing planning horizon is:
A) one month. B) six months. C) one year. D) five years.
Which of the following scenarios qualifies as strategic philanthropy in a competitive context social dimension?
a. An international coffee supply company donates money to struggling entrepreneurs who open new restaurants in a major city. b. A credit card company gives money to a nonprofit that donates used medical supplies to international groups. c. A hedge fund manager donates some of her employees’ time to tutor elementary school children at a local public school. d. A community giving nonprofit funds to a water treatment facility in a foreign developing country.
Advertising has some shortcomings. What is NOT one of them?
A) It is impersonal. B) It can be very costly. C) It does not allow the marketer control over when the message will appear. D) It sometimes suffers from a credibility problem. E) It does not make the audience feel the need to respond.
Uncollectable accounts receivable can be written off by small businesses to decrease business income tax liability.
Answer the following statement true (T) or false (F)