The book's authors state the most important publics in public relations are employee publics. Do you agree? Why or why not?
What will be an ideal response?
Their rationale for saying that employees are the most important public is that employees, more than
any other group, are critical to the success or failure of the organization. While having happy,
motivated, and productive employees cannot guarantee success, not having them can almost
guarantee failure. When properly cultivated, employees can bring ideas to the table that will
significantly improve operations. In a worst-case scenario, history has shown that disgruntled
employees can effectively sabotage an operation.
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Who is credited with the quote, "You never get a second chance to make a first impression," which comes from an advertisement?
A) P. T. Barnum B) Will Rogers C) Mark Zuckerberg D) Dale Carnegie E) Lou Holtz
Ms. Chen greets customers in her hardware store with a friendly, "Good afternoon. How are you?" One customer does not respond to her greeting but instead asks for the location of the plastic pipe. The customer's response is an example of
a. Impersonal communication b. Intrapersonal communication c. Personal communication d. Internal dialogue e. Relational communication
The admissions office on campus was concerned about the high percentage of freshmen who were opting to move out of the residence halls at the end of the fall semester. They decided to bring together random groups of students, and have each group discuss the residence halls. What type of groups are the students participating in?
A) study groups
B) problem-solving groups
C) therapy groups
D) focus groups
The question-and-answer session following a group's formal presentation is called a ____
A) Panel discussion B) Round table discussion C) Symposium D) Forum