Which of the following online advertising formats attracted the least amount of spending in 2015?
A) search
B) classifieds
C) rich media
D) e-mail
D
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Ford Motor Company decided to sell the Fiesta around the globe. Which of the following would be an example of glocalization of the Fiesta?
A. Variations in the product design country by country, with the same basic promotional campaign used in all countries. B. Variations in the product design and the promotional campaign country by country. C. The same product design and features in all countries, with variations in the promotional campaigns country by country. D. The same marketing mix for all of the four Ps used in all countries. E. The same product design and features, and the same basic promotional campaign, used in all countries.
Product champions
A. are typically senior executives. B. are strong supporters of the status quo. C. are usually inventors of some sort. D. scavenge for resources and encourage others to back promising new ideas.
Liability may arise because of a method of collecting oil or natural gas. Under this collection method, a high-pressure flow of fluid is injected underground. This collection method is called
A) clear cutting. B) flow mining. C) hydraulic fracturing. D) slurry mining.
What would help track the use of discounts offered as well as delinquency occurrence?
A) Debt Table B) Aging Schedule C) Invoice Tracker D) Average Collection Period