If many factors prevent new companies from entering an industry, the

A. new companies can easily compete with the established ones.
B. threat to established firms is less serious.
C. threat of competitive rivalry is high.
D. industry is said to have just a few barriers to entry.
E. threat of new entrants is more serious.


Answer: B

Business

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A) be able to charge a higher price than the competition B) gain the largest market share C) set a product apart from its competitors D) have a trademark that is easily identifiable

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How can a video component improve live phone conversations?

A) Distractions are minimized B) Visual aids can be utilized C) Nonverbal communication can be observed D) Professionalism is more obvious E) More people can participate in the conversation

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Describe the four major bases of consumer segmentation.

What will be an ideal response?

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Communicating top management's expectations to segment managers improves goal congruence

Indicate whether the statement is true or false

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