What business entity refers to a business owner who has not formed a seperate entity to run the business?
a. sole practitioner
b. self-employed
c. sole proprietorship
d. nonentity small business
c. sole proprietorship
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In terms of the sales presentation, the ________ approach uses specific statements, or stimuli, to elicit specific responses from customers
A) mission-sharing B) need-satisfaction C) problem-solution D) stimulus-response
Identify the four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in the southwestern United States
The 8-ounce bottle sells for $5.95, and the larger size sells for $7.95. Periodically, she sets up a table in one of the marketplaces that carries her salsa brand and offers customers a sample. She recently received considerable publicity for being the "Hispanic Entrepreneur of the Year."
To break through the clutter, many marketers have subscribed to a new merging of advertising and entertainment, dubbed ________
A) Madison & Vine B) Wall St. & Fifth Ave C) buzz marketing D) podcasting E) webisodes
Analysts use measures of long-term liquidity risk to evaluate a firm's ability to meet interest and principal payments on long-term debt and similar obligations as they come due. If a firm cannot make the payments on time, it becomes insolvent and may have to reorganize or liquidate
Indicate whether the statement is true or false