Failure to select a desired position in the marketplace—and to develop a marketing action plan designed to achieve and hold this position—may result in which of the following possible outcomes?
a. The organization (product) is pushed into a position, where it faces indirect competition from a weaker competitor.
b. The organization (product) is pushed into a position that nobody else wants, because there is little customer demand.
c. The organization's (product's) position is so blurred that nobody knows what its supplementary aspects really are.
d. The organization (product) becomes obsolete before demand can be built.
e. The organization (product) cannot sustain growth in lieu of external resources.
b
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A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________
A) rank order scaling B) paired comparison scaling C) constant sum scaling D) semantic differential scaling E) semantic meaning scaling
Which of the following technologies allocates redundant on multiple hard drives for the purpose of backing up information?
A. RAID B. COM C. C.O.L.D. D. RAM
A certificate of deposit represents:
A. a promissory note of payment by a bank that borrows reserves from another bank. B. a deposit in a checking account in a bank. C. a promissory note of payment by the issuing institution to the investor. D. a time deposit of a state government with the federal government. E. a time deposit at a bank or other financial intermediary.
AON networks have an advantage over AOA networks:
A) If the project under study is complex. B) Because they don't need dummy activities. C) In the construction industry because they are the norm. D) When it is critical to highlight milestones.