List three ways an organization will benefit from the development and use of a code of ethics.
What will be an ideal response?
The text provides four advantages that result from the creation and use of ethical standards, and students can list any three:
(1) The guidelines help employees identify what their organization recognizes as acceptable business practices.
(2) A code of ethics can be an effective internal control on behavior, which is more desirable than external controls like government regulation.
(3) A written code helps employees avoid confusion when determining whether their decisions are ethical.
(4) The process of formulating the code of ethics facilitates discussion among employees about what is right and wrong and ultimately leads to better decisions.
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Acceptance signals indicate the buyer is favorably inclined toward the presentation.
Answer the following statement true (T) or false (F)
The text talks about key drivers of two kinds ______.
a. big ones and little ones b. guest-focused and employee-focused c. service setting and delivery system d. the basics and the wows
________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands
A) Selective retention B) Selective distortion C) Selective attention D) Restraint bias E) Subliminal perception
According to Dees and colleagues, where others see problems, entrepreneurs see ______.
A. doubt B. a quick fix C. predicaments D. opportunities