Look at the last 12 issues of a magazine that regularly runs advertisements for either alcoholic beverages or cigarettes. What overt and covert messages do advertisements in these issues give regarding alcohol/tobacco, the use of these drugs, and the lives and characters of those who use these drugs? Quantify your findings as much as possible (e.g., 80 percent of advertisements suggest that using tobacco will improve your sex life). To do this, you will have to develop specific questions, such as “Does this advertisement suggest that using tobacco will improve your sex life?”
What will be an ideal response?
Answers May Vary
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