A New Business (Scenario)Patrick majored in entrepreneurship and computer science in college. After graduation, he decided to start his own business as an e-business entrepreneur, founding an online B2B reverse auction company called CompuSave.After hiring several employees, Patrick requires that each person in this company be involved in studying trends involving new technology, competitors, and customers. These employees are involved in ________.
A. external analysis
B. internal analysis
C. formulating strategies
D. implementing strategies
Answer: A
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Cross-cultural analysis refers to the study of
A. the buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most. B. the similarities and differences among consumers in two or more nations or societies. C. the buying behaviors within a given nation to identify similarities and differences among individuals. D. the set of values, ideas, and attitudes that are learned and shared among the consumers of a country. E. the subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
A failure to follow generally accepted accounting principles and gener¬ally accepted auditing standards is proof of a lack of due diligence
Indicate whether the statement is true or false
What happened to the prosecutors in the Stevens case?
a. They were cleared of any misconduct b. They were disbarred c. One committed suicide d. None of the above
Wal-MartWal-Mart, the world's largest retailer by revenue, announced that it will get back to its founder's roots by initiating more price cuts. Critics claimed that the giant was getting away from its original focus because it posted relatively high gross profit margins. CEO Mike Duke assuaged critics by saying Wal-Mart's $400 billion in sales will become even larger because the price cuts will attract more customers and it will lower its costs of goods sold.Refer to Wal-Mart. Many Wal-Mart stores have a full line of groceries and general merchandise with a wide range of services, such as a pharmacy, portrait studio, optical shop, and bank. Wal-Mart is an example of which type of discount store?
A. hypermarket B. specialty discount store C. extreme-value retailer D. supercenter E. category killer