Distinguish between profitability and liquidity
Profitability is the ability to earn enough income to attract and hold investment capital, whereas liquidity means having enough funds on hand to pay debts when they fall due.
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The net effects on a corporation of the declaration and payment of a cash dividend are to
A) increase assets and increase stockholders' equity. B) decrease liabilities and decrease stockholders' equity. C) decrease assets and decrease stockholders' equity. D) increase stockholders' equity and decrease liabilities.
Which category of demographic segmentation is most relevant for a company marketing a brand
of cosmetics? A) household type B) sex C) income D) climate
Which of the following is most likely to be true of a branch office in the United States?
A. It is liable for the debts of the parent company. B. It is considered a separate legal entity of the parent company. C. It does not have to be registered with any state agency. D. It is not liable for its own debts.
If you are driving an older car, it may be worthwhile for you to
A) drop your family auto policy if state law permits. B) drop your collision coverage. C) drop only your other-than-collision. D) drop both your collision and other-than-collision coverage.