The advertising appeals that have received the most criticism for being in poor taste are those using

A. deceptive claims.
B. celebrities.
C. sexual appeals.
D. violence.
E. misrepresentations.


Answer: C

Business

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The ratio of earnings to sales for a given time period is a firm's profit margin

Indicate whether the statement is true or false.

Business

If you take out a loan from a bank, you will be charged ________

A) for principal but not interest B) for interest but not principal C) for both principal and interest D) for interest only

Business

The ________ specifies the number of breaks that must be provided in an eight-hour workday.

A. Portal-to-Portal Act B. Walsh-Healey Public Contracts legislation C. Occupational Safety and Health Administration legislation D. Equal Pay Act

Business

Bank, Rupp & Baroque, Inc. began on January 1, 2017 by issuing 100,000 shares of $1 par value common stock and 1,000 shares of $50 par value, 6% cumulative preferred stock. No dividends were declared in 2017 or 2018. Which of the following statements about this situation is correct?

A. Dividends in arrears should be disclosed in the notes to the 2017 and 2018 financial statements. B. Dividends Payable should be reported on the December 31, 2018 balance sheet. C. Dividends Payable should be reported on the December 31, 2017 balance sheet. D. Dividends expense should be reported on the income statement for the year ended December 31, 2017.

Business