Describe how advertising fits into the marketing process.

What will be an ideal response?


Advertising helps an organization achieve its marketing goals. Marketing functions such as marketing research have an impact on the type of advertising a company employs. Companies and organizations use many different types of advertising, depending on their particular marketing strategy. The marketing strategy will determine who the targets of advertising are, where the advertising should appear, what media should be used, and what purposes the advertising should accomplish.

Business

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The SEC created the objectives of financial reporting

a. True b. False Indicate whether the statement is true or false

Business

Pastryworks can manufacture six toaster ovens per machine hour and four bread machines per machine hour. Pastryworks' production capacity is 2000 machine hours per month. What is the contribution margin per machine hour for toaster ovens? (Round machine hour per unit to two decimal places and your final answer to the nearest whole dollar.)

Pastryworks Company manufactures two products—toaster ovens and bread machines. The following data are available:



A) $360
B) $20
C) $13
D) $400

Business

Some organizations are now using a storage application service provider to provide the backup of their electronic records

Indicate whether the statement is true or false.

Business

Deductibles are not used in which of the following type of insurance?

A) life insurance B) health insurance C) property insurance D) disability income insurance

Business