Briefly explain the inoculation theory.

What will be an ideal response?


Inoculation theory states that if you give your audience a small dose of your opponent’s argument, and then you immediately provide a counterargument, it triggers a process of counter-arguing by the audience members themselves--on their own--which eventually makes them resistant to later, stronger persuasive messages from your opponent.

Communication & Mass Media

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Which of the following is not a guideline for presenting an award?

a. Keep the speech to 2-3 minutes in length. b. Your main purpose is to honor the person receiving the award. c. Tell a number of personal anecdotes about yourself. d. Your delivery should be smooth, natural, and enthusiastic.

Communication & Mass Media

Individualized ways of understanding the world and its contents are known as ______.

a. social constructs b. symbolic constructs c. talking dialectic constructs d. personal constructs

Communication & Mass Media

Some prognosticators actually predict that car radios will eventually become obsolete and manufacturers will simply stop offering them

a. TRUE b. FALSE

Communication & Mass Media

You must practice your speech physically, but you can generally assume your technology will work

Indicate whether the statement is true or false

Communication & Mass Media