Which of these is an example of the sunk cost effect?
a) Sally is too sick to go out, but decides to attend the play since she paid $40 for the ticket.
b) Jenny relents to the high-pressure sales person and spends $550 on accessories she doesn't need.
c) Despite continued losses, Tony continues to play the ponies at the local track.
d) Aaron has a decent seat for the basketball game, but decides to upgrade them by buying much better seats from a scalper.
Answer: a
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