When planning channels of distribution, a marketing manager should know that
A. vertically integrated systems are seldom used, because of the difficulty of maintaining control.
B. a contractual system offers both flexibility and stability for its members.
C. the disadvantage of an administered system is that it is a very formal arrangement.
D. the disadvantage of a corporate channel system is reduced control over distribution activities.
E. None of these answers is correct.
Answer: B
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Exhibit 15-2 Lawrence, Inc, entered into a subscription contract with several subscribers that calls for the purchase of 2,000 shares of $5 par common stock for $15 a share. The contract calls for a 20% down payment and specifies that any amounts not paid within the contract period will be forfeited in full. ? Refer to Exhibit 15-2. Lawrence received final payment (80%) on 1,800 shares and
issued those shares. Subscribers defaulted on 200 shares. The entry to record the default on 200 shares would include a A) debit to Common Stock Subscribed for $3,000. B) credit to Subscriptions Receivable: Common Stock for $3,000. C) debit to Additional Paid-in Capital on Common Stock for $2,000. D) credit to Additional Paid-in Capital from Subscribed Stock for $600.
Which of the following quality philosophies is correctly paired with its strategy?
a. lean: improving quality by reducing the number of defects b. Six Sigma: eliminating waste c. agile manufacturing: using technology to integrate different operations d. TQM: expediting rework
An advertisement shows a group of boys playing soccer on a hot day. When they take a break, the boys run to a cooler to find something to quench their thirst. Inside the cooler are water bottles, cans of soda, fruit juices, and Gatorade. Immediately, the boys fight over the Gatorade showing that it is clearly the best choice. In this ad, liquid refreshment represents a ________, and Gatorade represents a ________.
A. want; preference B. need; want C. craving; preference D. craving; need E. want; need
When consumers go to a brick-and-mortar store to inspect a product and then purchase from an online retailer, the practice is called
A. arbitrage. B. web-hopping. C. showrooming. D. shop-hopping. E. integrating.