Identify and evaluate the methods of generating sales leads
What will be an ideal response?
Referrals are the best method, especially from current customers. But, referrals from vendors and channel members are also good. Database-generated leads would be good since most of these are obtained through some type of inquiry to advertising or marketing messages. Less desirable are networking and directories. The least desirable would be cold calls.
You might also like to view...
When sending a solicited application letter, what should be included in the opening paragraph?
A) Where you heard about the job opening B) A catchphrase opening that shows ingenuity and imagination C) Questions to demonstrate your understanding of the organization's needs D) A reference to activities, achievements or changes that have been publicized about the company E) A list of your strongest skills that will benefit the organization
According to your text, the primary reason firms rely on inventory management is
A. to be able to forecast future production runs of a product. B. so that customer service won't suffer from lack of product in any given location. C. to facilitate the movement of product from the warehouse to the end-customer. D. so they can predict how much product to manufacture at the lowest cost. E. to avoid an abundance of stock sitting in a warehouse.
Heather applied for a promotion, but her manager promoted a co-worker because the manager knew Heather was seven months pregnant. The manager did not want to promote someone who would probably be taking time off of work for childbirth and child care. The manager has acted legally and reasonably to protect her company's interests
a. True b. False Indicate whether the statement is true or false
Which of the following statements is true about the most-following-tasks rule?
a. assigns tasks in order of the most number of following tasks b. assigns tasks in order of the tasks with the longest operating time c. assigns tasks in order of the tasks with the shortest operating time d. assigns tasks in order of the least number of following tasks