Explain how and why a marketer might use crowdsourcing
What will be an ideal response?
Through crowdsourcing, a marketer outsources marketing activities--such as selecting an ad, designing a logo, or developing campaign ideas--to a community of product users or enthusiasts. Crowdsourcing is an excellent way to find out what consumers think and what they like.
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What does a flat yield curve imply, according to the expectations theory of the term structure of interest rates?
A. The price level will not change in the future. B. Future long-term rates are expected to rise. C. Future long-term rates are expected to fall. D. Future short-term rates are not expected to change.
Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing
Indicate whether the statement is true or false
In the context of customer relationship management, every interaction with a customer or a potential customer is a(n) ________
A) value proposition B) irrelevant cost C) service contact D) touch point E) sales contact
Volvo has the reputation for being one of the most "safe" cars on the road. For those that value safety, Volvo would be the logical choice. This is an example of the lexicographic heuristic of consumer choice
Indicate whether the statement is true or false