Sales-force automation software may be used to route calls to a particular sales representative who has previously worked with the customer
Indicate whether the statement is true or false
T
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A company using the periodic inventory system has the following account balances: Merchandise Inventory at the beginning of the year, $3,600; Freight-In, $650; Purchases, $10,700; Purchases Returns and Allowances, $1,950; Purchases Discounts, $330 . The cost of merchandise purchased is equal to
a. $12,670 b. $9,070 c. $8,420 d. $17,230
A consumer who went to shop at a "supercenter" would probably expect not only to be able to buy food and health care products, but also to leave dry-cleaning or have shoes repaired.
Answer the following statement true (T) or false (F)
Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?
A) product adaptation B) straight product extension C) product invention D) product augmentation E) communication adaptation
The only way to ensure that public relations advice for management is headed in the right direction is to base that advice on hard data whenever possible
Indicate whether the statement is true or false