Answer the following statement(s) true (T) or false (F)
1. The Federal Trade Commission warns marketers that sponsored content must be labeled as advertising
2. Product placement is also known as embedded marketing.
3. Hybrid marketing is the integration of sponsorship, product placement, commercial messages, and social engagement.
4. Most promotions have short term goals.
1. True
2. True
3. True
4. True
You might also like to view...
Who of the following is considered the most Western of Japanese filmmakers?
a. Akira Kurosawa b. Kenji Mizoguchi c. Yasuiru Ozu d. none of the above
The largest ethnic minority group in the United States is:
a. African Americans b. Hispanic Americans c. Asian Americans d. Native Americans
Jason has to give a presentation on his company's waste management program to his boss and several other superiors in two weeks. He will be one of several speakers giving presentations that day
He is extremely nervous around his boss, though he normally likes talking in front of people and was even in an Improv group in college. He needs advice about how to manage his anxiety and calm his nerves the day of his speech. Identify what type of speech anxiety Jason is experiencing, and give him advice about how to manage his anxiety as he prepares his speech and how to manage it the day of his speech. What will be an ideal response?
In a well-prepared speech, your audience should remember your points because __________.
A. you incorporated technology B. your presentation aids dazzled them C. you delivered your speech word-for-word D. you made the points