Which of the following statements is NOT true of mass customization?
a. Mass customization involves the commercialization of a device, method, or idea that differs from existing norms.
b. Flexibility is manifest in mass-customization strategies that are becoming increasingly prevalent today.
c. Mass customization requires companies to design goods, services, and operations around flexibility.
d. Mass customization requires companies to align their activities around differentiated customer segments.
A
You might also like to view...
Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers
The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem? A) Customers felt that the cause was not in sync with the company's brand image. B) Consumers did not value the cause Cadbury was promoting. C) Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive. D) Consumers resented being sold an inferior product on the back of a cause-marketing program. E) Consumers felt that the campaign did not make a sufficient attempt to change the target audience's behavior.
The ethical standards established for management accountants are in the areas of
a. competence, licensing, reporting, and education. b. budgeting, cost allocation, product costing, and insider trading. c. competence, confidentiality, integrity, and credibility. d. disclosure, communication, decision making, and planning.
President Ronald Reagan and his communication advisors followed three key principles in their attempts to manage the news
Indicate whether the statement is true or false
Which of the following characteristics does NOT describe the behavior of Cynthia Cooper in the WorldCom fraud?
A. Integrity B. Conformity C. Competence D. Persistence