To speed adoption of a new product, a marketing team should:
A) ensure that features and benefits can be communicated or demonstrated.
B) design the maximum amount of complexity into the product.
C) discourage limited use on a "trial" basis.
D) attempt to make a clean break with existing customer values.
E) rely heavily on word-of-mouth marketing.
A
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The amount of a transaction may be immaterial by company standards but still be considered significant by financial statement users
a. True b. False Indicate whether the statement is true or false
Name and describe the four fundamental offensive strategic market plans that can be used to increase a business's penetration of an existing market
What will be an ideal response?
In preparing a statement of changes in shareholders' equity, the company includes land given to a shareholder as a dividend. This transaction is included in the statement because it represents
A) an investment by a shareholder that increases equity. B) an investment by a shareholder that decreases equity. C) a distribution to a shareholder that increases equity. D) a distribution to a shareholder that decreases equity.
Individuals who are living or personifying the desired change in an organization should be acknowledged through stories and awards. Which of Kotter’s Steps does this illustrate?
a. create a sense of urgency b. form a powerful coalition c. remove obstacles d. create short-term wins