Answer the following statement(s) true (T) or false (F)
1. The Edelman Trust Barometer show an increase in the expectation that the business community will drive change and improvement in the quality of life for citizens.
2. Large companies have very different communications goals than small companies.
3. Marketing and communications have two fundamentally different purposes.
4. Managing media relations and defending your company’s reputation is easier with social media, because communications professionals have more control over the public message.
5. The recent developments in digital media have changed the fundamental relationship between the PR practitioner and the journalist.
1. TRUE
2. FALSE
3. TRUE
4. FALSE
5. FALSE
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Selina gets overwhelmed just looking at the hundreds of unread emails in her inbox. She decides to ignore them and hope for the best. Selina is suffering from ______.
a. message overload b. selective listening c. conversational narcissism d. the listening gap
Receiver apprehension is ?the fear of misinterpreting, inadequately processing and/or not
being able to adjust psychologically to messages sent by others.? Indicate whether the statement is true or false
Meg is about to finish her speech and she wants to signal to the audience that the presentation is concluding. Which of the following would she use?
a. Complexity b. Recency c. Primacy d. Closure
Which of the following is a factual statement?
A) ?Gravity was discovered by Sir Isaac Newton in the year 1664. B) ?Children of ages between six and ten years are more interested in toys than are children of any other age group. C) ?Men are better at driving cars than are women. D) ?Painters are more creative than scientists.