What should be done with the product concept in order to conduct a successful campaign?
a. Provide schematic designs or service examples so that the product is clear.
b. Offer samples of the product so that the investor can have a hands-on experience with the product.
c. Test and refine the idea so that the product is clear and the investor knows what problem the product solves.
d. Test the product with a survey or beta test prior to the campaign.
c. Test and refine the idea so that the product is clear and the investor knows what problem the product solves.
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What will be an ideal response?
Barnes Company expects to begin operating on January 1. The company's master budget contained the following operating expense budget: JanuaryFebruaryMarchSalary expenses$36,000 $36,000 $36,000 Sales commissions, 5% of sales 30,000 32,000 24,000 Utilities 2,800 2,800 2,800 Depreciation on store equipment 1,000 1,000 1,000 Rent 7,200 7,200 7,200 Miscellaneous 1,800 1,800 1,800 Total operating expenses$78,800 $80,800 $72,800 Sales commissions are paid in cash in the month following the month in which the expense is recognized. All other expense items requiring cash payment are paid in the month in which they are recognized. The amount of accumulated depreciation appearing on the company's March 31 pro forma balance sheet is:
A. $2,000. B. $3,000. C. $1,000. D. $12,000.
________ is a person's overall evaluation of a concept, involving feelings of liking or favorability
A) Attitude B) Lifestyle C) Objectivity D) Self-actualization E) Need recognition
Increasingly, employers will seek experienced and competent public relations professionals to help them ________
A) spin the best stories in the media B) boost revenues above all else C) create winning sales management campaigns D) communicate with key publics