In Henningsen v. Bloomfield Motors, the New Jersey Supreme Court greatly expanded the legal protection offered by implied warranties of safety
a. True
b. False
Indicate whether the statement is true or false
True
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A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________
A) rank order scaling B) paired comparison scaling C) constant sum scaling D) semantic differential scaling E) semantic meaning scaling
Which of the following is not a basis of hard power?
a. coercive b. personal c. formal d. reward
When attempting to close a sale, a salesperson most likely believes that a prospect is in the ________ phase of the purchasing decision.
A. desire B. attention C. interest D. action E. conviction
Which of the following statements about customer contact in services marketing is false?
A. Service employees are important in creating satisfied customers. B. High-contact services are less expensive to deliver because they are typically equipment based. C. The main principle of customer contact is that satisfied employees lead to satisfied customers. D. Service companies can minimize customer dissatisfaction by changing high-contact services into low-contact services. E. Employee training programs are an effective way to ensure good customer contact and reduce problems.