Which of the following statements about direct-to-customer channels is FALSE?
A. Most consumer products are sold via direct-to-customer channels.
B. Service firms often use direct-to-customer channels.
C. Producers must sometimes use direct-to-customer channels because suitable intermediaries are not available.
D. Direct marketing does not mean that a firm uses direct-to-customer channels.
E. Many business products are sold via direct-to-customer channels.
Answer: A
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