Promotion for a brand like Bounce fabric softener includes advertising, sales promotion, and public relations. To successfully launch its new product that attaches to the inside of the dryer and dispenses fabric softener, marketers of this brand need to coordinate all the promotional elements to assure consistency of the message at every contact point where a company meets the consumer. In other words, the marketers of Bounce would need to use:
A. coordinational promotion
B. integrated marketing communications
C. transformational marketing
D. creative selling
E. transactional communications
Answer: B
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The development of the large structural macroeconomic models was spearheaded by _____ economists.
A. Keynesian B. classical C. Ricardian D. institutional
Which of the following is not a characteristic of global strategic partnership?
A) Participants maintain independence outside the framework of alliance. B) Participants share benefits of the alliance. C) Participants share control over the performance of the assigned tasks. D) Participants make ongoing contributions in technology, products, and other areas. E) Participants agree not to compete in areas unrelated to the alliance.
The branch of accounting that is most concerned with addressing the needs of the firm as a whole is ____________________ accounting
Fill in the blank(s) with correct word
Courts of equity:
a. have remained separate court systems in nearly every jurisdiction in the United States. b. ordinarily do not involve juries. c. in all cases recognized new rights that were not enforceable at common law. d. All of these.