Alfred Schutz, originator of the concept of typifications, encouraged his students to

a) make better use of mass media
b) explore the mysteries of everyday experience
c) see the similarities in a broad range of cultural experiences
d) join social movements to achieve ideal values


b) explore the mysteries of everyday experience

Communication & Mass Media

You might also like to view...

______ focuses on observing people’s feedback and evaluating the sentiment and patterns for a social media manager.

A. Listening B. Monitoring C. Analytics D. Strategy

Communication & Mass Media

Karl Weick's ________________ model proposes that we make decisions, then render them sensible by explaining the meaning of our decisions

Fill in the blank with correct word

Communication & Mass Media

Because a word may have a number of legitimate meanings, you need to be careful not to commit errors of ambiguity or equivocation

Indicate whether the statement is true or false.

Communication & Mass Media

The title of a poem is a metatext

Indicate whether the statement is true or false

Communication & Mass Media