The leader in adaptive leadership is conceptualized as ______.
A. one who saves the followers
B. one who gently persuades followers
C. one who is defined by his or her personal characteristics
D. one who uses primarily directive behaviors to support followers
B. one who gently persuades followers
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As the executive director of the local animal humane society, you work with several employees who are at varying levels of experience in working with animal welfare issues and with varying degrees of motivation to continue this important work. Using situational leadership concepts, you should
A. adapt your style based on experience and skill level of the staff B. adapt your leadership style based on the motivation level of the staff C. demonstrate a high degree of flexibility in your style to each staff member D. demonstrate little flexibility in your style as you interact only with high-level staff members
Monica works as a salesperson in a retail clothing store. Of the five stages in the selling process, Monica is least likely to engage in
A. generating and qualifying leads. B. closing the sale. C. making the preapproach. D. following up. E. making a sales presentation.
The ultimate objective of any promotion is a purchase or some other activity. One model for reaching promotional objectives is called the AIDA concept. This model proposes that consumers are moved through four stages by the promotional mix. Suppose you are the promotional manager for the new B-Gone squirrel-proof bird feeders. (Before the B-Gone, there were no feeders on the market that were really squirrel-proof.) This bird feeder is guaranteed to prevent squirrels from reaching and eating its contents. Describe the promotional activities you would recommend in each stage of AIDA model for the B-Gone feeder. Assume that personal selling will NOT be used.
What will be an ideal response?
According to Internet Retailer (2009), approximately 75 percent of adult U.S. Internet users shopped online and/or researched offline sales online
Indicate whether the statement is true or false