Laura is about to launch a new product: herself! She is running for a local political office. First-time candidates quickly learn the importance of marketing. She has consulted with various experts, tested her campaign themes and messages with focus groups, and now is ready to do a full-scale product launch. Why is her product launch the most critical step? What will she need to do?
What will be an ideal response?
The product/candidate launch is the most critical step because it requires significant financial resources. Even running for city or county council can involve thousands of dollars and a huge commitment of the candidate's time. Laura will need to coordinate all aspects of her product launch, particularly promotion, getting her message out to voters. This will likely involve signs, publicity, direct mail, and even door-to-door direct marketing.
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