Which of the following is not a benefit for buyers of branding?
A. Brands help buyers recognize specific products that meet their criteria for quality, which reduces the time needed to identify and purchase products by facilitating identification of products that satisfy consumer needs.
B. Branding facilitates promotional efforts because the promotion of each branded product indirectly promotes all other products bearing the same brand.
C. A brand indicates a quality level and image to the customer and reduces a buyer's perceived risk of purchase.
D. Customers might receive a psychological reward from purchasing and owning a brand that symbolizes high status.
E. Purchasing certain brands is a form of self-expression.
Answer: B
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Which one of the following is considered "our most intimate mass medium" and has had great impact on national election campaigns, thereby diminishing the role of political parties?
A. Newspapers D. Television B. Magazines E. Wire services C. Radio
The balance in the Bonds Payable account is a credit of $92,000. The balance in the Premium on Bonds Payable account is a credit of $1,990. The bond's carrying amount is $93,990
Indicate whether the statement is true or false
An innocent party does not need to suffer an injury to collect damages as a result of a misrepresentation
a. True b. False Indicate whether the statement is true or false
Randy Baca resides with her two children in a two?bedroom apartment owned by Lakefront, Inc The hot water in the apartment is too hot for Randy to touch, and she has complained to Lakefront and the manager. Her six?year old daughter is severely scalded when she tries to draw water for her bath. Which of the following is correct?
A) Lakefront will be held liable for the injuries. B) Lakefront will not be held liable since their obligation is only to furnish hot water under a warranty of habitability. C) Lakefront will not be held liable because Baca should have moved out. D) None of the above