Which promotional mix element would best suit a firm that wants to reach a large consumer audience while keeping the cost per contact low and creating a symbolic image or appeal for a new brand?
A. advertising
B. couponing
C. personal selling
D. sampling
E. door-to-door selling
Answer: A
You might also like to view...
Answer the following statement(s) true (T) or false (F)
1. Reduction in throughput is a performance measure used by theory of constraints to evaluate the effectiveness of improvements. 2. Services are not difficult to schedule as compared to manufacturing because they are not typically labor intensive. 3. An advantage of the DBR (drum-buffer-rope) method is that it maximizes the need for holding inventory. 4. In the assignment method, only one job can be assigned to one machine. 5. Maximizing the time is an objective of the assignment method.
Informational reports emphasize reasoning and conclusions; analytical reports emphasize facts
Indicate whether the statement is true or false
DMAIC is a disciplined process that includes five phases: Define, Measure, Analyze, Improve and Control. DMAIC is most typically associated with which of the following quality improvement approaches?
a. Malcolm Baldrige b. Total Quality Management (TQM) c. Six Sigma d. ISO 9001:2008
One of the tests that an invention must pass to be eligible for a patent is that it must_____
a. be a machine b. not be economical to produce c. be capable of providing economic benefit d. be obvious to a person having ordinary skill in the same field