Suppose Redbus, a player in the small car market, is planning to launch its new range of hybrid cars. It decides to estimate the future demand for its new car before launching it in the market
If interviewing consumers is not practical, what alternative technique might it resort to?
When buyer interviewing is impractical, Redbus may ask its sales representatives to estimate the future sales or use expert opinions.
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What will be an ideal response?
Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for Princess Cruise's vessels. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs winches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without awkward or heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy
because of perceived costs. John Hastie and Mark Ager, the company's best salespeople, must design sales presentations that address these concerns.What types of sales presentations would Hastie and Ager most likely use for new customers? A. Need-fulfillment and need-development B. Persuasive selling and need-satisfaction C. Memorized and need-fulfillment D. Need-satisfaction and problem-solution E. Formula and problem-solution
Improvements in technology have increased the amount of white-collar crime on a worldwide scale by creating more opportunities for skilled employees to commit such crime
Indicate whether the statement is true or false
You have $602.42 today. You want to accumulate $1,320 by investing your money. You have identified an investment that will generate a return of 4% per annum. How long will you have to invest (in years) in order to accumulate your desired total?
A) 20 years B) 17 years C) 19 years D) 21 years E) 22 years