Describe the launch phase of organization change using Gladwell’s (2000) The Tipping Point principles of connectors, mavens, and salespeople.
What will be an ideal response?
During the launch phase, the connectors, mavens, and salespeople spread the message (story) to change the context. Connectors get people together for common tasks, such as helping to plan an initial event. Mavens facilitate the transactive memories (help people learn what, where, and how they can be connected). Salespeople help persuade people that the change is the right thing to do by powerfully communicating the message for change.
You might also like to view...
The marketers of Corona beer achieved great success in the U.S. market by:
A) retaining the bottle design originally used in Mexico. B) hiring Hispanic movie stars as endorsers. C) distributing Corona in returnable bottles. D) changing the brewing recipe to conform to American palates. E) having the label in Spanish.
Bridget is considering how to get to work over the summer. She has two options. Option A is to buy a seasonal bus pass for $100. Option B is to pay $.25 for each ride. Identify the fixed and variable costs for each option
If she has to ride both to and from work, how many days of work would it take for the seasonal pass to cost the same amount as Option B?
The right to free speech is protected in the United States by the:
A. False Claims Act. B. Constitution. C. Fair Labor Standards Act. D. Patriot Act.
The Clean Water Act requires the EPA administrator to do what, regarding new sources?
A) Establish federal standards of performance that reflect the greatest degree of effluent reduction achievable through application of the best available control technology. B) Modify standards to reflect effluent limitations for existing sources. C) Identify state waters that will not meet the Act's requirements. D) All of these.