Which of the following is true about the relation between promotion blends and the promotion target?

A. Pushing within the firm involves promotion to employees, especially salespeople.
B. Promotion to intermediaries emphasizes personal selling.
C. Pushing in the channel means using normal promotion to intermediaries.
D. Service-oriented companies often try to design ads targeted at customers that also communicate to their own employees.
E. All these answers are correct.


Answer: E

Business

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In earned value management analysis, the cumulative amount of the budget becomes the:

A) Planned value. B) Scheduled value. C) Cost basis. D) Cost driver.

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Using the data given in Table 14-3, how many employees do we expect in location A two years from now?

A) 1000 B) 1400 C) 1420 D) 1500 E) 820

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You know that the advantages of having a will likely outweigh the disadvantages associated with probate. Which is not a disadvantage of probate?

A) Legal fees and court costs must be paid. B) The will is validated. C) There are typically executor fees for settling the estate (unless the executor is a family member who chooses only to be reimbursed for expenses). D) Costs of probate can equal 1 to 8 percent of the value of the estate. E) The process may be slow, particularly if someone challenges the will.

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During November, Glime Company allocated overhead to products at the rate of $26.00 per direct labor hour. This figure was based on 80% of capacity or 1,600 direct labor hours. However, Glime Company operated at only 70% of capacity, or 1,400 direct labor hours. Budgeted overhead at 70% of capacity is $38,900, and overhead actually incurred was $38,000. What is the company's volume variance for November? (Indicate whether the variance is favorable or unfavorable)

What will be an ideal response?

Business