Discuss cognitive dissonance theory. What does the theory say, and what kinds of predictions does it make?

What will be an ideal response?


a . Cognitive dissonance theory suggests that people have a drive for consistency.
b. When people find that they hold inconsistent attitudes and/or have engaged in behaviors that are inconsistent with their attitudes, they are thought to experience a state of cognitive dissonance (unpleasant arousal) that they are then motivated to reduce.
i. People only experience cognitive dissonance when they feel as though they willingly chose to engage in the inconsistent behavior and/or hold the inconsistent attitude.
c. People tend to reduce cognitive dissonance by shifting their attitudes, although they may also do other things to try to reduce dissonance.
i. People only engage in this type of remedial action when they experience dissonance and attribute the dissonance to the inconsistency.
ii. They are especially likely to engage in remedial action when their inconsistency is public.

Psychology

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