Answer the following statement(s) true (T) or false (F)

1. Most of the audience for online news is made up of young people who don’t read newspapers or watch television news programs.
2. Newspapers are in the process of moving from being products to being brands.


1. False
2. True

Communication & Mass Media

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A civil rights activist during the 1950s, handing out leaflets to spread awareness of his cause is an example of ______ and ______ working together on the model of media and the social world.

A. social world; technology B. users; content C. technology; industry D. social world; industry

Communication & Mass Media

When two group members gossip about their weekend before a group meeting, they are engaging in ________ communication.

A. encounter B. role C. problem-solving D. consciousness-raising

Communication & Mass Media

Which term is defined as a program that aims to guide future decision making or to achieve some goal?

A. object B. policy C. process D. concept

Communication & Mass Media

At the beginning of the chapter, your authors stated that you may not think of yourself as a "negotiator." What do you think now? Explain. Do you think you are more of a competitive or collaborative negotiator? Provide examples to support your answer. Finally, what communication skills do you have that help you negotiate with others?

What will be an ideal response?

Communication & Mass Media