When speaking to an unmotivated, unknowledgeable audience, the higher your credibility, the __________ your chances are of being a successful persuader

a. worse
b. less
c. same
d. better


d. better

Communication & Mass Media

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When presenting an informative speech, always use technical language regardless of the audience

Indicate whether the statement is true or false

Communication & Mass Media

Bryan really wants to date Tess, but she is dating someone else. So in the meantime, he dates Dyan, but fully intends to break up with her if or when Tess becomes available. Bryan is considering his

a. comparison level. b. reward level. c. comparison level of alternatives. d. cost level.

Communication & Mass Media

A theory is

a. a description of a causal relationship between two or more variables. b. a set of statements that renders some phenomenon or process intelligible. c. a prediction about the relationship between an independent and dependent variable. d. a pattern of reasoning that begins with a general description of patterns and then moves to observations of specific instances.

Communication & Mass Media

_________ can grab an audience’s attention with the extent of a situation or problem and can motivate them to listen further

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media