PR professionals need to visit and understand every aspect of an organization to develop the "insider knowledge" necessary to connect with various publics. What is "insider knowledge" and how would you go about obtaining such knowledge?
What will be an ideal response?
Insider knowledge is information that can only be gathered from within the
organization from employees at all levels. This information is gained from all of those involved
in the day-to-day activities of the organization through observation, interviews, and others means
of assessment.
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Answer the following statements true (T) or false (F)
1. Most of our interpersonal communication is spontaneous and unplanned. 2. Interpersonal communication exchanges have a definable beginning, middle, and ending. 3. Interpersonal communication is a process--one short period in a conversation. 4. The linear model of communication views information transmission as a one-way process. 5. The message in the linear model of communication can be unspoken.
Which of the following is considered an unethical use of testimony?
A) prestige testimony B) paraphrasing C) quoting out of context D) presenting only one point of view
A challenge or appeal is a type of conclusion used in
a. informative speeches b. persuasive speeches c. demonstration speeches d. descriptive speeches
Co-workers exert little influence over how their peers view organizational attitudes, behaviors, and policies
Indicate whether this statement is true or false.