Which of the following statements is true with regard to a marketing plan?
A) A marketing plan must focus on the larger market without breaking it down into its constituent markets.
B) A marketing plan can lose focus by looking at niche markets to promote the business.
C) A marketing plan must be highly formalized to be successful in the real scenario.
D) A good marketing plan will avoid profiling target customers.
E) A marketing plan can help a company clearly position itself in a variety of market segments.
E
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The matching principle requires that revenues and expenses for the same time period are matched
Indicate whether the statement is true or false
Stomberg Corporation has provided the following data concerning an investment project that it is considering: Initial investment$550,000 Annual cash flow $180,000per yearSalvage value at the end of the project 14,000?See separate Exhibit 13B-1 and Exhibit 13B-2, to determine the appropriate discount factor(s) using the tables provided.The life of the project is 4 years. The company's discount rate is 10%. The net present value of the project is closest to:
A. $184,000 B. $29,982 C. $579,982 D. $20,420
The final output of the ______ is a recommendation to senior management on a sales and operations plan that includes both the trade-offs and the financial and nonfinancial implications of the plan.
A. revenue planning B. pre-S&OP meeting C. executive S&OP meeting D. top-down planning
Multinational companies can reduce the chance of a loss from expropriation by:
A. increasing the required rate of return a foreign subsidiary is expected to earn. B. establishing foreign subsidiaries in countries that have restrictive policies on repatriation of earnings. C. financing the foreign subsidiary using fund raised in the host country. D. obtaining insurance against economic losses associated with expropriation. E. investing all the funds in a single foreign subsidiary.