The focus group moderator always works from a prepared script—a list of questions designed to get participants to begin talking and interacting with each other
Indicate whether the statement is true or false
True .
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What event marked the end of “pure and sanitized” reporting on Vietnam and also showed the public that something was wrong in Vietnam?:
a) Richard Nixon’s control of what the press published; b) Walter Cronkite’s support of the Washington Post’s coverage of Watergate; c) Inaccurate reports on death tolls and strategic bombings via “the Five O’Clock Follies”; d) the president’s bombing of Laos and Cambodia; e) all of the above
One common audience member response to cognitive dissonance is to simply stop listening to the speaker
Indicate whether the statement is true or false
Mr. Johnson is interviewing college students for a summer internship program in the public
relations department. When Josephus enters the room, Mr. Johnson initially sees a young man, well groomed, in a three-piece suit. Then he notices that Josephus' shoes are not polished. Mr. Johnson decides that Josephus simply will not do for the job. Which process of perceptual organization and interpretation did Mr. Johnson most likely employ? A) impression formation B) implicit personality C) attribution D) personal constructs
Listening, like speaking, is a learned skill.
Answer the following statement true (T) or false (F)